As we start the New Year off, here are some trends we are likely to see (or I hope we see) in 2007:
- A continued shift out of traditional TV advertising due to DVR usage growth. Much of it will shift to online. Product placement on TV shows will also grow.
- Google will continue to apply their self-serve, auction-based ad model to more and more applications. I would not be surprised to see radio ads be available through an adwords-type system this year
- In exchange for free wireless broadband access, users will be served geographically-targeted ads based on their location
- We might see an ad-supported cellular service
- 2007 will see several online 'TV' networks launched (like Bud.tv).
- Citizen journalism will continue and expand, especially in niche markets. Dedicated, amateur published sites will offer in depth coverage of niche topics (see The Housing Bubble Blog for an example). News syndication services like The Newsroom will facilitate this phenomena. Some publishers will make big money doing this (advertising supported).
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